With a well thought-out strategy and realistic expectations, a business or organization can have a highly successful Web site created for them.

The Web is a new medium with new rules, and in order to achieve an effective presence, one must be aware of the various types of Web sites and the roles that they can play. When you place your business on the Web to communicate information or to market your products or services, you are in touch with the whole wide world. And what the world sees and experiences at your Web site, can either enhance or hinder your communications and marketing efforts.

Let's say you're a wool sweater expert and you've decided to start your own Internet business. Well, great! But exactly what sort of business do you want? While you could simply knit a bunch of sweaters and sell them on a Web site, you'll want to consider your options first: You could start an online sweater auction, create a site for online custom sweater design, build a wool sweater information portal, or get together with your knitting buddies to sell all your different products from one site. These are just several Web business models you could choose.

Each Web business model draws on certain skills and will entail a certain set of responsibilities. Each will have a different source of profit. You'll need to understand the type of Web site functionality required for each one and what components can provide this capability, so that you can estimate your associated costs.

Let's examine the three most common Web business models: product sales (selling goods), service sales (offering services), and information delivery (providing an informational Web site).

Of course, the e-commerce possibilities can go as far as your imagination can take you. Sometimes you can combine two or more of the models we've listed here, and there are many other variations that are far too numerous to mention.

To be effective in your Web presence, you should be able to confidently answer "yes" to the following questions:

• Can people see at first glance what types of services you offer them?
• Is it easy for people to find the specific information for which they are looking?
• Does the "look" of your site present people with the image of you that you want them to have?
• Are the graphics of professional quality, and optimized for use on Web pages?

NetLandia WebFactory can help you feel secure in answering "yes" to each of these questions, by professionally assisting you in designing your Web site, along with promoting it effectively. Upon sign-up, with any pack you select, we provide you with a set of free popular tools to choose for your site and become productive in a very short period of time, depending your skills.